Hey there!
Kevin Cruz went from $300 in his pocket to running a $300M real estate company in 7 years.
That jump didn't happen in one move. It happened in stages, each one requiring a different skill than the one before it.
Prospecting alone doesn't get you to $1M.
Hitting $1M doesn't get you to a team.
Building a team doesn't get you to $300M.
Here's what changed at each stage.
— Andrew
STAGE 1: MASTER VOLUME BEFORE YOU MASTER ANYTHING ELSE
His first year and a half, Kevin had no sphere, no budget, no listings. What he had was a routine:
STAGE 2: PROTECT 70% OF YOUR ENERGY FOR SALES
Once volume gets you moving, the next constraint isn't time, it's energy. Kevin's rule for hitting $1M GCI:
The one time he broke this rule cost him. In 2021 he had a strong year, got confident, and started spreading his energy into crypto, dropshipping, and extra flip properties.
When rates jumped in 2022, he lost over half a million. His own words: "I lost sight on sales."
Do this today: write down everything currently pulling on your energy outside of sales. If it adds up to more than 30%, cut something this week.
STAGE 3: SPLIT YOUR CALENDAR BEFORE YOU SPLIT YOUR TEAM
The mistake Kevin sees most in growing agents: they get one deal into escrow and stop prospecting entirely, consumed by that single transaction.
His fix, and what he now teaches every new hire: compartmentalize the schedule. When he brought on his current ISA, the instruction was specific:
STAGE 4: FIND A PLAYERS AND LET GO OF CONTROL
Scaling from a solo agent to a 70 person company required a different skill than closing deals. Kevin's line on it: "control is an illusion." The sooner you let go, the sooner the company grows past what you alone can produce.
His current president started as his business partner in a completely different venture, an Airbnb management deal, years before Kinetic existed.
THE CLOSE
The one thing: the jump from $300 to $300M happened in stages, and skipping a stage is what cost Kevin half a million dollars in 2022.
Volume first. Then energy. Then calendar. Then people.
WANT THE FULL STRATEGY?
Search How This Real Estate Agent Went From $300 to $300M in 7 Years on YouTube or your favorite podcast app to watch the complete episode now!
