Hey {{first_name | there}},

Joey Bergandi has 2,000 followers on Instagram.

“I don’t look like much, but we’re generating a lead a day.”

His brokerages did about $90 million last year, this year they’ll do over $100 million. Velocity in San Diego & Desert Momentum in Phoenix.

And he sold his first 150 homes without posting a single video.

So I’m going to explain how it works, super simple:

— Andrew

^{Mistake 1: buying followers
4 years ago Joey hired a social media coach to grow his page. She bought followers. He went from 5,000 to 7,000 overnight. Then he looked at them. “None of these are in English.”
He started from scratch, all it took was posting with volume.}

^{Mistake 2: chasing the algorithm.
He used to track everything in a Google Sheet: every post, the views, the reach, who reached out.}

^{Then he realized he was trying to figure out an algorithm that changes daily.}

^{Mistake 3: judging your content by what the public sees.
A reel with 600 views, one with 900, one with 1,300. Most agents would call that average. Joey got 2 clients from those 3 videos.}

^{How he breaks it down:
10 pieces of content. 7 flop. 3 are good. 2 clients. 1 closes in 30 days. “I made 20 grand by talking to a camera.”}

^{Do this today: please don’t close this newsletter thinking “yeah, I’ll do that someday.” Start today.
Pull your views from the last 30 days & divide by 1,000. Then count how many real conversations you had from social. That’s your number, not your followers.}

^{I asked Joey why he gets leads from Instagram when so many agents post & get nothing. “I think it’s ’cause I’m myself.”}

^{House tours are fine, but there’s nothing about you in them. On his page you see his son, his wife, what he believes.
Some of his best-converting stories are his son learning to walk. Someone replies “he’s so cute,” & Joey asks:}

^{“Are you guys outgrowing your current home?”
He says about 95% of the time he gets a good response.}

^{Don’t want to show your personal life? That’s fine. Then be an expert in something.
Something I’ve learned from the realtors I’ve interviewed: a lot of them get picked because they specialize.
Joey does it too. “I know that I crush first-time home buyers.” He’ll do 30 of them this year.}

^{The other half is your market’s problems.
In San Diego, buyers are frustrated with prices & can’t find a way in. So that’s what he talks about.
His advice if you’re in Grand Rapids with a $300,000 average price & don’t know what to post: look at your current problems & put them out into the world.}

^{Do this today (yes, today): write down 3 problems your buyers or sellers told you this month. Film 1 of them.}

^{Joey’s process: he turns the camera on & rambles. About 5 minutes filming, 5 minutes editing in a captions app, & it’s up.}

^{Camera, 2 lights & mic are always within arm’s reach at his desk. Out of a meeting & something just happened? Record.}

^{Something I recommend: if you don’t want a script, write your ideas as bullet points before you film. That way you don’t miss any of them & you still sound natural.}

^{Joey used to send his videos to an editor in Temecula. 3 days later they came back looking great, but by then the market had moved.
He even tested AI captions: short, medium & long versions. All 3 underperformed what he typed himself.}

^{His volume: 1 feed post every other day & 6 to 10 stories a day. About 250 feed posts a year. And you don’t need his studio. He also shoots on a $700 handheld 4K camera.}

^{What he does after posting:}

^{Do this today, not “one of these days”: set up your phone or camera where you work. Next time something happens in a meeting or a showing, record it & post it the same day.
Want to know how to edit them? Watch this video.}

_{Joey runs 2 different DMs.}

^{Something that would help you keep your DMs in order is organizing your chats with labels:}

^{Do this today, don’t save it for later: reply to 5 stories from people who follow you. Make it personal. No real estate.}

_{The one thing: followers are what the public sees. Joey’s words: “It’s only about what you get inbound and what you do with it.”
2,000 followers. A lead a day. 17 of his 19 agents had a contract when we recorded.
Turn the camera on & talk.}

^{Watch the full episode here.}

_Andrew

^{P.S. You just saw how Joey gets leads from Instagram. This month we’re teaching 2 more ways to get listings without buying leads. Live & free:}

^{Seller leads from YouTube, without ads
Tue, Nov 17 · 1:00 PM ET · Save my spot}

^{Listings from your database
Thu, Nov 19 · 1:00 PM ET · Save my spot}

^{Come to one or both.}