Hey!
I interviewed Alex Yu on the podcast a few days ago, and what really impressed me was how much he had grown his business, but even more than that, how he thought about building and leading a team.
3 years ago, Alex was personally closing 80% of his team's production.
Last year, that number dropped to just 29%, while his team still closed more than 106 units.
His agents were closing the rest. One closed between 12 and 23 transactions in her first year on the team. Another, Ray, closed 24.
That shift didn't happen by accident. Alex got very intentional about what he delegated, who he hired, and how he held his team accountable without becoming the bottleneck.
That's why I'm excited to share his strategy with you.
Here's exactly how he did it.
— Andrew
STEP 1: KNOW THE TRADE-OFF YOU'RE MAKING EVERY TIME YOU TAKE A DEAL YOURSELF
Closing your own deals feels productive. It also caps your business at whatever one person can physically handle.
Alex was direct about this: doing transactions yourself increases your profitability short term, but you lose out on the performance your agents could be generating instead.
You can only grow yourself or grow your team at any given time, not both, at the same time, at full speed.
What you should do today: Pull your last 90 days of closings. Mark which ones you personally worked versus which ones your agents worked. If the split isn't moving toward your agents over time, you're not building a team, you're running solo with backup.
STEP 2: FIND WHAT ONLY YOU CAN DO, THEN HAND OFF EVERYTHING ELSE
Alex's filter was 2 questions:
What can literally no one else do except me?
What do I actually love doing?
He still writes his own content because a bad post makes him cringe, that's a task only he trusts himself with. Data entry, admin, and lead list management went to an operations director and two offshore assistants instead.
STEP 3: BUILD A HIRING FILTER THAT PROTECTS YOUR STANDARDS
Alex used to hire fast and hope. Once he brought on 23 people in six months. Within that same window he was letting two or three people go every week.
Now, before anyone joins, he asks how many homes they want to sell and how much they want to make. Most say $100,000, a number they never actually calculated.
What you should do today: Before your next hire, ask them how many deals they want and how much they want to make. Watch how fast the number moves when you push back.
STEP 4: BUILD A SYSTEM THAT HOLDS THE TEAM ACCOUNTABLE WITHOUT YOU MICROMANAGING
Delegating only works if there's a feedback loop behind it, otherwise standards slip fast.
He banned one question from every check in: "why aren't you on pace." That question is dead weight, it just makes people defensive. The question that actually works is "what got in the way."
What you should do today: In your next team check in, replace "why didn't this happen" with "what got in the way." Watch how differently people answer.
THE CLOSE
The one thing: You are not free until you stop being the bottleneck in your own business.
Alex didn't get his time back by working less. He got it back by figuring out
WANT THE FULL STRATEGY?
Search How This Realtor Went From 7 to 100+ Transactions Per Year (in 5 Years) on YouTube or your favorite podcast app to watch the complete episode now!
