Hey,

Most agents don't fail because they aren't working hard enough. They fail because they're building their business in the wrong order.

Brett Jennings has spent more than 20 years figuring out what actually works. Today he leads a team of 240+ agents in the Bay Area, and he uses the exact same framework with every agent he coaches.

Today, I'll break down the four pillars he used to help 13 agents who had never made a million dollars reach their first $1M year.

— Andrew

New agents avoid their close circle because it feels awkward. They think their friends will see them as a fraud for being new to the business.

His strongest example is Payal, an agent who makes a million dollars a year with a single tactic: one coffee meeting a week with a good connection. She doesn't talk about real estate first. She talks about the person's life. The business comes later.

After sphere of influence, the next pillar is open houses. Not ads, not landing pages yet.

In his market, most people who walk through an open house aren't casually curious, they're qualified buyers ready to transact.

Brett doesn't ignore Zillow or Redfin leads. One of them bought Elon Musk's house in Hillsborough for $31 million. The problem isn't the source, it's how you work it.

Many agents start here because it sounds more sophisticated. Non owner occupied investment properties, seniors downsizing, condos. The mistake is trying this before the first three pillars are actually working.

Brett puts it last on purpose. It's the layer that multiplies an already solid base, not the base itself.

The one thing: The order of these 4 pillars matters more than the effort you put into each one on its own.

Master sphere of influence and open houses before you spend a dollar on ads. That's where Brett builds the 30 transactions a year that add up to a million dollars.

Search How He Teaches Real Estate Agents to Make $1M in Only 1 Year on YouTube or your favorite podcast app to watch the complete episode now!