Hey,
Your open rate is probably sitting around 20%, maybe less. And you're still sending the same "just listed, just sold" that everyone ignores.
Today we're breaking down the exact strategy behind Amanda Lee's newsletter.
She's 28, five years into her real estate career, and closed $32 million across 28 transactions last year. Her weekly newsletter gets a 75% to 82% open rate.
It's not magic. It's a system simple enough that she runs it even on her worst days, and it's brought her clients who aren't even active on social media.
— Andrew
Part 1: Write the whole month of content in one sitting
Most agents wing it week to week, which is exactly why they stop sending the newsletter the moment things get busy.
Amanda does the opposite:
The first week of every month, she pulls out her running notes of every question clients asked her on social media that month, and turns them into the next four weeks of content. One block of work, four sends ready to go.
Part 2: Answer the questions people are already asking you on social media
That makes every send feel custom built for her audience, because it is. Her clients have told her directly that the reason they work with her is because they feel like she's on the same investment journey as them, not just their agent.
Part 3: Skip "just listed." Send real wins, yours and your clients'
Amanda focuses hers on real estate wins, whether they're her clients' or her own. She doesn't wait until a deal closes to talk about it.
She shares the process while it's happening: where it stands, what went wrong, what she learned. She turns what she's living through right now into useful content, not an ad.
She's also aware of a gap she wants to close: sounding more like the local expert, not just the agent.
The idea is simple. If a friend came to visit, you'd already know which restaurant to send them to or which new project is worth checking out. That kind of content, local spots, new developments, neighborhood news, builds trust even when it has nothing to do with real estate directly.
STEP 4: Use AI for the first draft, then rewrite it in your own voice
Amanda isn't afraid to use AI to build out the body of the text, she feeds it her notes, runs a prompt, and gets a solid first draft.
But she never sends it as is. She adjusts it to sound like her because her clients know her well enough to notice if it doesn't. Her rule is simple: it should at least look like you plugged in the prompt, not like you let the machine talk on its own.
STEP 5: Keep it simple enough to survive your bad days
Amanda is blunt about this: if your newsletter has four different sections every single week, you're going to abandon it the first bad week you have.
Her format is short, no fixed categories like "what to do this weekend in town." That's what lets her write even a short paragraph about a client problem and how she solved it, and stay consistent even on the days she doesn't feel like doing anything.
THE CLOSE
The one thing: a simple, consistent newsletter beats a perfect one you send every two months.
Amanda built an 82% open rate system without a marketing agency or a content team. Just a running notes app and the discipline to write on the same day every month.
WANT THE FULL STRATEGY?
Search How a 28 Year Old Built a $32,000,000 Real Estate Business in 5 Years on YouTube or your favorite podcast app to watch the complete episode now!
