Hey,
Most agents and lenders on social media are busy.
They post, edit, upload, repeat.
And convert nothing.
It's not a lack of content. It's a lack of system.
Minh closes between $9 and $15 million a month as an individual. 70% of that business comes entirely from social media.
No cold calls. No Zillow leads. No depending on realtors.
This is the exact system he uses.
— Andrew
PHASE 1: MEASURE WHAT ACTUALLY CONVERTS
Most agents celebrate views. Minh does not look at them.
Here is how his filter works:
Video with 100,000 views and few followers: entertainment. He uses it as top funnel but never turns it into an ad.
Video with 17,000 views and a high follower rate: that one becomes a paid ad immediately.
The logic is simple:
A follower is someone who decided to watch you again, a view is someone who just passed by.
PHASE 2: RUN THE BOOMERANG TEST BEFORE CREATING ANYTHING
Minh does not create content unless it passes 1 question:
Is this going to come back to me as business?
If yes, it is a boomerang. If not, it is a ghost fart. You smell it for a second and it disappears forever.
Concrete example from the episode: a post about Florida eliminating property taxes can generate 2 million views.
But if you are a lender in California, zero of those people are going to call you.
A post about what happens to your property taxes when you add your kids to the title without doing the step-up basis correctly? That is a boomerang.
The person watching has a home, has a family, is in your market, and has a problem you can solve.
This is how he filters his ideas every week:
Write the idea
Write the exact profile of the person who would watch it
Ask: can that person do business with me in my market?
If not, cut it, no matter how viral it could be
What you should do today: Write down your next 3 content ideas. Next to each one write the profile of who would watch it. Then ask: can that person hire me? If the answer is no, cut it now.
PHASE 3: RECORD THE ENTIRE MONTH IN ONE 3-HOUR BLOCK
Most agents try to record content whenever they have time. That is why they are never consistent.
Here is how he arrives ready to that block:
Every Thursday he finds and stacks his content ideas: things he sees during the week, questions clients ask him, local news that passes the boomerang test.
Each week he reads his scripts out loud to build muscle memory in his delivery, pauses, and tonality.
He uses ChatGPT to make sure every script can be delivered in exactly 45 seconds.
By the time the third Monday arrives, he has read each script enough times that it sounds like he is saying it for the first time, but with the precision of someone who has practiced for weeks.
The result: he records with one cameraman, at home, in 3 hours, and has content for the entire month.
What you should do today: Block right now on your calendar the third Monday of next month from 1pm to 4pm. That is your recording day. This week start stacking your first 3 ideas that pass the boomerang test.
THE CLOSE
The one thing: Content without a system does not scale, does not convert, and does not last.
Minh does not have more hours than you. He has a system that works and protects it like his most important asset. That is what separates $15M a month from a pretty feed that generates nothing.
WANT THE FULL STRATEGY?
Search $15M/Month Real Estate Content GENIUS: "Agents that win don't get views" on YouTube or your favorite podcast app to watch the complete episode now!
